Juliet:
"What's in a name? That which we call a rose
By any other name would smell as sweet."
Romeo and Juliet (II, ii, 1-2)
A thing is always recognized by it's name. Vivid impression whether good or bad, is visualized in our minds when a certain name is heard of.
No wonder why, at the mention of some super brands, our ears extend to hear, our eyes light up, and we giggle with excitement.
That's the power of branding.
The name or brand dictates the amount of patronizers. When my hubby opened Q-Zone Detailing Center, a car wash and detailing center in Pampanga, he had no other detailing product in mind than Meguiar's Car Care Products. Why Meguiar's? Well, It's been on the business for so long -since 1901. It's been kicking that long, and has evolved to the detailing giant it is now. Of course, my hubby wants to lay his ground on what's tried and tested for years, thus making his Q-Zone Detailing Center known for using the best product.
Last May, at the 20th Trans Sport Show at the SMX Convention Center, hubby got the chance to meet Barry Meguiar in person. Barry Meguiar is the President and CEO of the Meguiar's car care product empire. And he hosts Car Crazy Central, Speed Channel's television series about automotive enthusiasts. Hubby was so overwhelmed! It's a once in a lifetime opportunity.
"What's in a name? That which we call a rose
By any other name would smell as sweet."
Romeo and Juliet (II, ii, 1-2)
A thing is always recognized by it's name. Vivid impression whether good or bad, is visualized in our minds when a certain name is heard of.
No wonder why, at the mention of some super brands, our ears extend to hear, our eyes light up, and we giggle with excitement.
That's the power of branding.
The name or brand dictates the amount of patronizers. When my hubby opened Q-Zone Detailing Center, a car wash and detailing center in Pampanga, he had no other detailing product in mind than Meguiar's Car Care Products. Why Meguiar's? Well, It's been on the business for so long -since 1901. It's been kicking that long, and has evolved to the detailing giant it is now. Of course, my hubby wants to lay his ground on what's tried and tested for years, thus making his Q-Zone Detailing Center known for using the best product.
Last May, at the 20th Trans Sport Show at the SMX Convention Center, hubby got the chance to meet Barry Meguiar in person. Barry Meguiar is the President and CEO of the Meguiar's car care product empire. And he hosts Car Crazy Central, Speed Channel's television series about automotive enthusiasts. Hubby was so overwhelmed! It's a once in a lifetime opportunity.
Enthused hubby and brother with Mr. Barry Meguiar
Mr. Barry Meguiar signing for Q-Zone Detailers, my hubby's detailing center.
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